Rules Of Engagement

I was recently writing about this subject for another article and decided that I would like to share my personal opinion on how I, and I’m sure many women, feel about where their engagement ring is purchased.

I wonder if men worry about this issue more than they let on. Do men feel the pressure to buy a ring from Tiffany’s or DeBeers? I really don’t think so and if they do they shouldn’t. Perhaps there was a time when women wanted their cookie cutter perception of a diamond ring purchased from a recognizable store accessible the world over, but contemporary women don’t tend to be too concerned with the “brand” of their ring. Women are interested in style and quality. Period.

I advocate for local jewelers; the kind where you can actually meet the owner and develop personal relationships. When searching for your perfect ring, I encourage you to bridge with your local jewelers. Go there in person and get a feel for their store and service. Find the ones that you like and feel that you can work with. Besides a more pleasant experience, you will find it easier to come back to this store if you have any problems, want to have your jewelry cleaned, or if you want to make important purchases in the future.

My personal experience is that smaller family owned stores are more willing to go the extra mile to keep you happy and ensure a stronger client/customer relationship. They tend to be more personally invested in the success of your purchase in terms of customer satisfaction opposed to some of the larger chain stores which tend to be more profit driven.

Can you have a successful experience at a larger store? Of course! But I myself am a believer in supporting most things local and family owned, especially when it comes to supporting local agriculture. And so I have happily applied this outlook to jewelry and could not be more happy with my experience.

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