Does Your Bride Care Where the Ring is From?
I was recently writing about this subject for another article and decided that I would like to share my personal opinion on how I, and I’m sure many women, feel about where their engagement ring is purchased.
I wonder if men worry about this issue more than they let on. Do men feel the pressure to buy a ring from Tiffany’s or DeBeers? I really don’t think so and if they do they shouldn’t. Perhaps there was a time when women wanted their cookie cutter perception of a diamond ring purchased from a recognizable store accessible the world over, but contemporary women don’t tend to be too concerned with the “brand” of their ring. Women are interested in style and quality. Period.
I advocate for local jewelers; the kind where you can actually meet the owner and develop personal relationships. When searching for your perfect ring, I encourage you to bridge with your local jewelers. Go there in person and get a feel for their store and service. Find the ones that you like and feel that you can work with. Besides a more pleasant experience, you will find it easier to come back to this store if you have any problems, want to have your jewelry cleaned, or if you want to make important purchases in the future.
My personal experience is that smaller family owned stores are more willing to go the extra mile to keep you happy and ensure a stronger client/customer relationship. They tend to be more personally invested in the success of your purchase in terms of customer satisfaction opposed to some of the larger chain stores which tend to be more profit driven.
Can you have a successful experience at a larger store? Of course! But I myself am a believer in supporting most things local and family owned, especially when it comes to supporting local agriculture. And so I have happily applied this outlook to jewelry and could not be more happy with my experience.
Loading ...
Find the Ring
Plan the Proposal
Plan the Wedding
I am new to the site & blog and was very impressed with your take on purchasing a diamond engegement ring or any other jewelry locally ( as well as agiculture etc). As a small independant family retailer in Dover NH I know how important it is not only to me but our community to shop local. Statistics I have read say that for every $ 100 spent in a locally owned independant store approximately $68.00 are returned to the community through taxes, payroll & other expeditures. If you purchase in a national chain about $ 43.00 stay local and if you purchase online nothing stays local.
Aside from that benefit as a member of Independant Jewelers of America (IJO) I speak with local family jewelers all the time. We are always discussing how we can help not only our customers but also our communities. My personal opinion is that each of us should use whatever avenue we have to make this a better world & mine happens to be a retail jewelry store. At Jewelry Creations we are contantly running events to help the local Humane Society, food pantry, school supplies to underpriveleged children, the local cancer center etc. So we truly appreciate our customers and our community and enjoy giving back. Thank you for your words of support. Sincerely Linda S Hagan Jewelry Creations DOver NH